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THE CONVI JOURNALFor people building better commerce.

Fresh thinking.
Better experiences.

Ideas, practical guides, and a closer look at the conversations that move commerce forward.

EXPLORE THE JOURNAL
THE EDITOR’S PICKSupport design

Your store is always open. Your answers can be, too.

A thoughtful approach to after-hours support that starts with useful answers and ends with a clear human handover.

2 min readRead the story

Find your next good idea.

12 articles
Support design

Your store is always open. Your answers can be, too.

A thoughtful approach to after-hours support that starts with useful answers and ends with a clear human handover.

2 min read
Shopping experience

Seven conversations worth designing for

From finding the right size to finding an order, these everyday scenarios make a practical assistant test suite.

2 min read
Practical AI

A better first day with your Shopify assistant

A launch checklist that puts your policies, brand voice, and fallback experience on equal footing.

2 min read
Support design

AI and your team, working on the right things

How to choose which conversations to automate and which deserve a person’s attention.

2 min read
Practical AI

A practical guide to AI customer service

The questions to ask before you put an assistant in front of your customers.

2 min read
Shopping experience

Good recommendations begin with good questions

How to design product guidance that respects a shopper’s needs, constraints, and budget.

2 min read
Commerce strategy

Bring the helpful part of a store online

A closer look at the role of conversation in a well-designed shopping experience.

2 min read
Shopping experience

Suggest the next useful thing

A considerate approach to complementary products and upgrades that keeps the shopper’s goal in view.

2 min read
Practical AI

How to choose an AI assistant for your Shopify store

A repeatable evaluation process using your own questions, workflows, and operating costs.

2 min read
Commerce strategy

Resolve the hesitation before the checkout

Use shopper questions to understand uncertainty around delivery, fit, returns, and product choice.

2 min read
Commerce strategy

Build a conversation into the customer journey

A practical map of where an assistant belongs before, during, and after a purchase.

2 min read
Practical AI

What a useful shopping assistant makes possible

A grounded view of the opportunities, responsibilities, and limits of storefront AI.

2 min read
LESS THEORY. MORE PRACTICE.

Put a good idea to work.

Step-by-step guides for setting up, improving, and measuring your shopping assistant.

Explore the learning library
YOUR NEXT CHAPTER

Great conversations.
Extraordinary commerce.

Bring your store’s knowledge, care, and personality
to every customer conversation.

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