Test the substance of an answer in each important language, including the conditions that change it.
Choose languages from your conversations
Review the languages your shoppers use and the topics they ask about. Prioritize the combinations that matter to your store, rather than treating a long list of supported languages as proof of quality.
Prepare language-sensitive details
Check currency, units, date formats, addresses, and local delivery rules. Keep product names and policy conditions consistent. If a policy differs by market, make the market explicit in the source material.
Test with a capable reviewer
Use a fluent reviewer to check meaning and tone, especially for returns, sizing, and order exceptions. Include colloquial phrasing and a follow-up. A literal translation can miss the customer’s actual question.
Plan the human handover
State which languages your team can support and what happens when the team needs translation assistance. Check that conversation context remains understandable when an interaction changes language.
See the experience for yourself.
Bring a shopper question to the interactive demo.
Try a conversation