The store
Swedish Wild sells Swedish wild game and fish direct to consumers, buying from hunters and reindeer herders rather than through middlemen. The company operates as Svenska Viltprodukter AB from Upplands Väsby, and its reviews page reports 8,829 reviews at 85% five-star.
Swedish wild game and fish — reindeer, elk, deer, wild boar and bear — plus dried and smoked products, wild-caught fish and roe, and a small line of cookbooks, knives and sauces.
The customer questions
Cold chain makes every delivery question urgent. Meat ships frozen below −18°C with a guarantee it never exceeds 4°C in transit, and must be eaten within seven days of arrival. Same-day delivery covers greater Stockholm and six other areas for orders before 10am; most of the country is next-day, but around one order in ten takes two to three days. A shopper who is not home, or who is not sure whether the parcel is still frozen, needs an answer immediately rather than tomorrow. Shipping and delivery is by far the largest topic at 269 of 785 conversations. Behind it sits a second, less obvious support load: game meat is unfamiliar, so shoppers ask which cut to buy and how to cook it before they will commit.
Recorded topic counts to 25 August 2026. A conversation may have more than one topic; this is not a mutually exclusive breakdown.
Why the question mix fits
Delivery questions are time-sensitive by nature — an answer that arrives the next morning has already failed. The pre-sale cooking and cut-selection questions matter too, because a shopper who is unsure how to cook elk simply does not buy it.
This is Convi’s interpretation of the measured question mix and the store’s published information. It is not an account of the merchant’s internal decision-making.
From setup to live conversations
The recorded knowledge base contained 144 entries in the measurement snapshot.
The measured results
97.2% of 785 conversations resolved without a human handover, sustained across eleven months — the longest continuous run of the six stores here. Shipping and delivery was the dominant topic at 269 conversations, with product questions second at 112. Only 22 conversations were escalated to a person.
Shopper markets
Sweden (521 conversations), Germany, United States, United Kingdom
Languages recorded
Swedish (1,233 shopper messages), English (282), German (99), plus Danish, Italian, Polish and Norwegian
The next area of focus
Delivery remains the largest category, and the cooking and cut-selection guidance is extended as the range changes with the seasons.
Measured from Convi production data to 25 August 2026. Active stores with at least 50 conversations; internal test shops and sandbox traffic excluded. “Resolved without a handover” means the conversation closed without escalation to a human agent. Order attribution is assisted attribution — Convi is credited with influencing the order, not with being its sole cause.
This story uses historical data measured to 25 August 2026. It is a Convi analysis, not a merchant testimonial. A conversation closing without handover does not independently establish customer satisfaction.
Full measurement notes
